Old money & quiet luxury reps

Old money, quiet luxury, "grisch" — the understated look built on cashmere knits, cable sweaters, polos, loafers, quilted jackets and clean leather sneakers rather than big logos. It's where Puro Classico started, and it's the style most spreadsheets ignore.

This page collects finds from the brands that define the look (Ralph Lauren, Loro Piana, Brunello Cucinelli, Lacoste, Burberry, Moncler, Maison Margiela, Golden Goose and more), sorted with the most viewed first.

What to check in QC for this style: knit texture and ribbing on sweaters, the embroidery on small chest logos (it should be dense and clean), collar shape on polos, and the leather grain and stitching on shoes and belts. Colour matters more than usual here — compare the QC photo colour with the listing under neutral light.